Starbucks - Wikipedia. This article is about the coffeehouse chain. For other uses, see Starbuck. Starbucks Corporation. Public. Traded as.

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Industry. Coffee shop. Founded. March 3.

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Pike Place Market, Elliott Bay, Seattle, Washington, U. S. Founder. Headquarters. Utah Avenue South, Seattle, Washington, U. S. Number of locations. Area served. Worldwide. Key people. Products. Coffee beveragessmoothiesteabaked goodssandwiches.

Revenue. US$1. 9. US$3. 6 billion[2] (2. US$2. 7. 6 billion (2. Total assets US$1. Total equity US$5. Number of employees.

Subsidiaries. Websitewww. Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1. As of November 2. Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee- serving venues in the US by taste, quality, and customer experience while popularizing darkly roasted coffee.[4] Since the 2. Starbucks nowadays uses automated espresso machines for efficiency and safety reasons.[4][5]Starbucks locations serve hot and cold drinks, whole- bean coffee, microground instant coffee known as VIA, espresso, caffe latte, full- and loose- leaf teas including Teavana tea products,[6] Evolution Fresh juices, Frappuccino beverages, La Boulangepastries, and snacks including items such as chips and crackers; some offerings (including their annual fall launch of the Pumpkin Spice Latte) are seasonal or specific to the locality of the store.

Many stores sell pre- packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers; select "Starbucks Evenings" locations offer beer, wine, and appetizers.[7] Starbucks- brand coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores. Starbucks first became profitable in Seattle in the early 1. Despite an initial economic downturn with its expansion into the Midwest and British Columbia in the late 1. California in the early 1.

The first Starbucks location outside North America opened in Tokyo in 1. The company opened an average of two new locations daily between 1.

On December 1, 2. Howard Schultz announced he would resign as CEO effective April 2. Kevin Johnson. Johnson assumed the role of CEO on April 3, 2. History. Founding. The first Starbucks opened in Seattle, Washington, on March 3.

University of San Francisco: [1. English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker were inspired to sell high- quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.[1. The company took the name of the chief mate in the book Moby- Dick: Starbuck, after considering "Cargo House" and "Pequod".[1. Bowker recalls that Terry Heckler, with whom Bowker owned an advertising agency, thought words beginning with "st" were powerful. The founders brainstormed a list of words beginning with "st". Someone pulled out an old mining map of the Cascade Range and saw a mining town named "Starbo", which immediately put Bowker in mind of the character "Starbuck". Bowker said, "Moby- Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense."[1.

The Starbucks store at 1. Pike Place. This is the second location of the original Starbucks, which was at 2. Western Avenue from 1. The first Starbucks store was located in Seattle at 2. Western Avenue from 1. This cafe was later moved to 1. Pike Place; never to be relocated again.[1.

During this time, the company only sold roasted whole coffee beans and did not yet brew coffee to sell.[2. The only brewed coffee served in the store were free samples. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers. Sale and expansion.

In 1. 98. 4, the original owners of Starbucks, led by Jerry Baldwin, purchased Peet's.[2. Watch Death Note Putlocker# on this page. During the 1. 98. US were falling, but sales of specialty coffee increased, forming 1. By 1. 98. 6, the company operated six stores in Seattle[2.

In 1. 98. 7, the original owners sold the Starbucks chain to former manager[2. Howard Schultz, who rebranded his Il Giornale coffee outlets as Starbucks and quickly began to expand. In the same year, Starbucks opened its first locations outside Seattle at Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois.[2. By 1. 98. 9, 4. 6 stores existed across the Northwest and Midwest and annually, Starbucks was roasting over 2,0.

At the time of its initial public offering (IPO) on the stock market in June 1. Starbucks had 1. 40 outlets, with a revenue of US$7. US$1. 3 million in 1.

The company's market value was US$2. The 1. 2% portion of the company that was sold raised around US$2. By September 1. 99.

Starbucks' share price had risen by 7. In July 2. 01. 3, over 1. Starbucks app.[2. The company once again utilized the mobile platform when it launched the "Tweet- a- Coffee" promotion in October 2. On this occasion, the promotion also involved Twitter and customers were able to purchase a US$5 gift card for a friend by entering both "@tweetacoffee" and the friend's handle in a tweet. Research firm Keyhole monitored the progress of the campaign and a December 6, 2.

US$1. 80,0. 00 of purchases were made to date.[2. Expansion to new markets and products.

The first Starbucks location outside North America opened in Tokyo, Japan, in 1. Starbucks entered the U.

K. market in 1. 99. USD acquisition of the then 5. UK- based Seattle Coffee Company, re- branding all the stores as Starbucks. In September 2. 00. Starbucks opened its first store in Latin America, at Mexico City. Currently, there are over 5.

Mexico and there are plans for the opening of up to 8. In 1. 99. 9, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia.[3. These restaurants were soon "outed" as Starbucks establishments and converted to Starbucks cafes. In October 2. 00.

Starbucks established a coffee trading company in Lausanne, Switzerland to handle purchases of green coffee. All other coffee- related business continued to be managed from Seattle.[3. In April 2. 00. 3, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises for $7.

The deal only gained 1. Starbucks, but according to the Seattle Post- Intelligencer, the wholesale business was more significant.[3. In September 2. 00. Diedrich Coffee announced that it would sell most of its company- owned retail stores to Starbucks. This sale included the company- owned locations of the Oregon- based Coffee People chain. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks, although the Portland International Airport Coffee People locations were excluded from the sale.[3. In August 2. 00. 3, Starbucks opened its first store in South America in Lima, Peru.[3.

In 2. 00. 7, the company opened its first store in Russia, ten years after first registering a trademark there.[3. In March 2. 00. 8, they purchased the manufacturer of the Clover Brewing System. They began testing the "fresh- pressed" coffee system at several Starbucks locations in Seattle, California, New York, and Boston.[3. Graph showing the growth in the number of Starbucks stores between 1. In early 2. 00. 8, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users comment and vote on suggestions. Journalist Jack Schofield noted that "My Starbucks seems to be all sweetness and light at the moment, which I don't think is possible without quite a lot of censorship".

The website is powered by Salesforce. In May 2. 00. 8, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi- Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea.[4.