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Ideas for Getting More Views and Engagement. Over 8 billion videos or 1. Facebook every day. These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being the top priority of marketers in 2. In this post, you’ll learn 1. Facebook videos. 1.

Top Facebook Video Tips for More Views, Shares, and Engagement. With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve, too.

Check out the below video and latest tips to help you create videos that captivate your audience: Create square videos. Catch people’s attention within the first 3 seconds.

Add captions to your videos. Suggest viewers tap for sound. Focus on one key point. Upload your videos natively (via Buffer!)Craft a descriptive title.

Create a Facebook- specific copy. Give a preview of the video in your copy. Add a call- to- action.

Tag other pages. Choose preferred audience for your videos. Use insights to understand video performance. Go live. Feature a video on your Page. Boost with Facebook ads. Embed Facebook videos on blog posts. Let’s take a look at each tip in detail. Create square videos.

Earlier this year, we spent $1,5. We found thatsquare videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. And we aren’t the only one to see these results. Here’re a couple possible reasons: With more and more people viewing videos on mobile, it’ll be great to experiment with square videos to see if they improve your video performance. You might even want to consider creating vertical videos since Facebook is now showing larger previews for vertical videos in News Feed on mobile. We have been using Animoto to create simple, short videos and Adobe Premiere and After Effects for more professionally produced videos.

Catch people’s attention within the first 3 seconds. Facebook videos auto- play in order to captivate users’ attention and convince them to watch more. As such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound. Buzz. Feed has become a master at this. Here’s how they’ve done it: Great thumbnails – Buzz. Feed uploads custom thumbnails that do a great job at capturing people’s attention while they scroll through their feed.

Tease the video with a short post update: Sometimes it’s the title of the video itself (if that is compelling enough). Other times they tease what the video is about. Immediate start: Buzz. Feed doesn’t waste time in capturing people’s attention. In general, the first frame is already geared towards piquing someone’s interest.

Here’s a recent example which has garnered more than 8. How to uploading a custom thumbnail. When you upload a video, you can select a thumbnail or add a custom thumbnail for your video. If you didn’t upload a custom thumbnail for your existing Facebook videos, you can select “Edit Post” from the menu and a similar pop- up will appear. Add captions to your videos.

Facebook videos are watched without sound. Even though Facebook now auto- plays videos on the mobile News Feed with sound, it’s unclear how many people watch videos with the sound on.

Facebook users can disable the auto- play- with- sound feature, and videos will auto- play without sound if the mobile phone is on silent mode. My hunch is that most Facebook users still watch videos without sound. If a viewer can’t understand your video without the sound, you would likely lose that viewer and the opportunity to convey your message to her. Watch Depth Charge Megavideo. To prevent that, you can add captions to your videos through Facebook. When you are uploading your video onto Facebook, there’s an option to upload a SRT file of your captions. You can also add captions to existing Facebook videos by editing the video.(It seems that Facebook has been rolling out an auto- captioning feature so you might not have to do this manually soon.)Alternatively, you can add text overlay to your videos using a video editing tool like Animoto. Colorful and to- the- point text overlays can make the video more appealing and engaging. Here’s a great example by Hub.

Spot: 4. Suggest viewers tap for sound. Another neat way to work around the silent auto- played Facebook videos is to suggest viewers tap for sound with a pop- up. Pop- ups can sometimes be annoying so it has to be designed and timed appropriately to create a non- disruptive effect.

Century Fox (which I learned this tip from) showed a great example with their Kingsman trailer video: The style of the pop- up is in line with the Kingsman theme (and similar to the style of the captions). It’s also well- timed as it doesn’t prevent you from seeing any crucial bits of the video (and it doesn’t take up too much space on the screen). Focus on one key point. If you want to make a shareable video, focus on one easy- to- understand point. This is a tip from popular You.

Tube creators, Rhett Mclaughlin and Link Neal, in a video on creating shareable videos. Can we summarize what this video is all about in one sentence that is easily understood and also compelling in a way that people will want to share? The point is if you can’t summarize it in one sentence, then it’s going to take someone longer to explain it when they’re trying to share it. If your video is easy to understand, viewers would be more likely to share it as it is easy for them to explain what’s great about the video when sharing it. Rhett and Link try to think from their audience’s point- of- view on why they might share a video even before writing a script for the video. Why might your audience share your videos? According to Jonathan Perelman, former GM of Video & VP of Agency Strategy at Buzz.

Feed, there are five main reasons why people share videos: To be social. To express how they are feeling about a particular topic. To show off, or humble- brag. To prove they were the first ones to find something. To make friends and colleagues laugh. Do your videos help your audience achieve any of these?

Upload your videos natively (via Buffer!)Videos uploaded onto Facebook natively perform way better than links to You. Tube or similar video platforms.(“Natively” refers to videos that have been uploaded to a network directly and played straight in a feed, versus those that are uploaded elsewhere and shared as links, e. You. Tube videos.)Quintly analyzed over 6 million Facebook posts in the period of July to December 2. The interaction rate for Facebook native videos were on average 1.

You. Tube videos.…Facebook native videos had on average a 4. Youtube videos. With Buffer, you can upload videos directly to your queue and post them natively on Facebook while still being able to take advantage of your optimal Buffer schedule. Craft a descriptive title. Facebook recommends choosing a descriptive title that will make the video easily searchable. With Facebook seeing more than two billion searches every day, it’ll be worth to optimize your videos for search. You can add the title when you upload your video onto Facebook. Create a Facebook- specific copy.

If you have a presence on multiple social media platforms, you might sometimes want to share a video to several platforms. A best practice is to tailor your copy for each social media platform as what works best on each platform differs.